A List Apart: Articles: No One Nos: Learning to Say No to Bad Ideas
http://www.alistapart.com/articles/no-one-nos-learning-to-say-no-to-bad-ideas/
Ury proposes a methodology for saying no “while getting to Yes.” He argues that our desire to say no is not to be contradictory, but rather to stand up for a deeper yes—what we believe to be true, right, virtuous, and necessary. And that instead of making our defense a negative one, we can frame it in a positive light that is more likely to lead to a favorable outcome.
(via Instapaper)