I read this article by Patrick Rhone which epitomizes pretty much everything that's wrong with today's TV, especially in the US:
Of course, not more than ten minutes later, the movie is once again interrupted by a round of commercials. "Why did they stop the movie again?", Beatrix asks. Thus leading to essentially the same conversation as before.
She just does not understand why one would want to watch anything this way. It's boring and frustrating. She makes it through the end of the movie but has little interest in watching more. She'd rather play. The television is never turned on again during our stay.
From: http://minimalmac.com/post/18189678921/tv-is-broken
I wrote before about the future of TV. My stance hasn't changed much, but reading about this kind of experience makes me even more eager to see what the future holds for TV.
Looking at the other options available today, it's almost amazing that people have borne interruptive ads for so long.