Interesting article:
As our conversation drifted from an update of my company to a deep discussion about life itself, I asked him what he thought was the secret to success. I expected the standard “never give up” or some other T-shirt slogan, but what he said took me by surprise. “The secret to success in business and in life is to never, ever, ever tell a lie,” he said.
On the face of it, it sounds obvious. Yet in practice, this is very difficult to do 100% of the time. Still pondering the implications...