Remember when Joel Spolsky said:
I had to wonder. We do have a large competitor in our market that appears to be growing a lot faster than we are. The company is closing big deals with big, enterprise customers. And the wheels are falling off the donkey cart over there as the company stretches to fulfill its obligations. Meanwhile, our product is miles better, and we're a well-run company, but it doesn't seem to matter. Why?from http://www.inc.com/magazine/20091101/does-slow-growth-equal-slow-death.html
I talked about it briefly on http://guillaumelerouge.com/fogcreek-vs-atlassian
As it turns out, Atlassian has an even better answer to this. On their new website, the logo changes to display a funny bit of text on almost every new page. One of them reads:
Well played!