The Bottle In The Sea Model

Some companies have decided to fight against the Paper-Plane Model (described below). They took a brave step : they decided to implement a Content Management System (CMS) ! This allowed them to switch from a system where e-mails are everywhere to another where information is centralized ... but no one actually goes through it.

The Model

In the Bottle-In-The-Sea Model, people put their files and documents in a centralized space where they are supposedly able to access and work on it easily. In practice however, most of this content is sunk somewhere and not seen by anyone. Although one may keep track of the last 10 documents, he is soon lost in version revision history. Content is there but ease of use nowhere.

Why does it work this way ?

The problem with CMS systems is that information is in a raw format, without structure. Although you can find about anything somewhere, you will not understand what are the connexions between the pieces of information you will find. This is due to the fact that CMS are built as repositories, not as user-friendly softwares.

Let me guess ... A wiki ?

The main advantage of a wiki over a CMS is that it allows you to give added value to the content you enter in the system. People can work directly on the page to which a document is attached. You know what your document is, in what context it should be understood. Research results are better too. Now you know what the data you found relates to. Not only do you have data, now you have meaning too.

Want more ? Stay tuned.

© Guillaume Lerouge for