Why making technology easy matters

I'm at my mum's this week-end. She missed one of her favorite shows yesterday evening and she wants to watch it today. She tried accessing the TV channel website in order to watch it from her netbook, to no avail. Not a good experience.

So I got my ipad out, downloaded the TV channel's app and immediately found a replay of the show she missed. She's now sitting in the living room, enjoying her series.

Not only might the future of TV indeed be apps, but experiences like this show -again- why making technology truly easy to use matters so much. That's how you change people's lives for the better.