At the heart of reengineering is the notion of discontinuous thinking—of recognizing and breaking away from the outdated rules and fundamental assumptions that underlie operations. Unless we change these rules, we are merely rearranging the deck chairs on the Titanic. We cannot achieve breakthroughs in performance by cutting fat or automating existing processes. Rather, we must challenge old assumptions and shed the old rules that made the business underperform in the first place.
Every business is replete with implicit rules left over from earlier decades. “Customers don’t repair their own equipment.” “Local warehouses are necessary for good service.” “Merchandising decisions are made at headquarters.” These rules of work design are based on assumptions about technology, people, and organizational goals that no longer hold.
25 years old, still insightful today.
h/t to Fred Wilson for the article.