Great insight:
So I encourage the product teams in our portfolio to think hard about building single person utility into their products. Its a paradox of sorts but by making sure its useful to just one person you are insuring its useful to tens of millions of people.
This is especially true for collaborative applications. Asana does this very well with tasks: the service is great even if you're the only one using it. And its value still increases significantly when you start adding more people.
Read it in full at http://feedproxy.google.com/~r/AVc/~3/hQS2QeIfdFc/single-user-utility-in-a-so...